Malls is using Mobile to track shoppers

Did you enjoy your Black Friday shopping? I bet you do. Anyway, did you know that (some) Malls are watching your shopping habit? In my humble opinion this is an invasion of privacy, because they did not inform the shoppers about this tracking mechanism when they enter the mall. Recently CNN reported that malls track shoppers during Black Friday, a service called FootPath Technology installed a discreet devices at the Short Pump Town Center in Richmond, Virginia and Promenade Temecula in southern California from Black Friday through New Year.

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